For World Fish Migration Day 2020, a campaign was needed. A striking campaign that would tap into a new audience and shed new light on fish migration without requiring a lot of money. Then we thought, hey, isn’t Eurovision happening around the same time? We changed one letter, produced a brand identity, website, video, social content, made it a fully digital event (because COVID…), and received fantastic submissions along with a collaboration with WWF, among others. Tackled? Yep.