Slogan
"Fish can't travel like we can"
Om een duidelijke link te maken met het migreren van vissen en iets wat mensen dagelijks doen.
Big idea
We travel all over the world and fish do the same.
From the longfin eel in New Zealand to the sawfish in Australia. Fish are everywhere and so are we. We go backpacking and traveling with the ambition to see the world and experience cultures. Fish do the same but for their survival. Migrating is crucial to their survival and they don’t have the luxury of getting inside a cab and just hopping from city to city. Because fish can’t travel like we can! They need to swim upstream for miles and miles and are often stopped by dams, weirs and sluices. Fish can’t change this, but we can.
Resultaat
450 evenementen, 63 landen, 2.000 organisaties, +15.000.000 mensen bereikt op Social Media, .
